About

A product company. Agencies first.

kaysera sells software to licensed Singapore real estate agencies and the teams inside them. That is the first market, and the one the company is built around: one set of published regulations, and a document that has to be right every time it reaches a client.

§ 01

The company

kaysera is a Singapore PropTech company. It makes the kaysera Portal, the software an agency's team runs on: its leads, its campaigns, its people, and the calculators and client decks behind them. Four regulators whose rules it tracks, and a partner already live on it. It does not advise consumers, recommend products or handle client money. Every document belongs to the licensed professional who signs it.

§ 02

One register, one set of rules.

Every salesperson in Singapore is on one public register and works to the same published rules on stamp duty, loans and CPF. Inside a team, most of the week goes to scheduling, paperwork, calculations, slides and marketing. Not to clients. That is what kaysera saw inside one team, and it is the reason the company exists.

36,816
salespersons on the CEA register, on one set of rules
148
millionaire agents named by ERA for 2024 and PropNex for 2025
205
more above S$500K at ERA alone, in 2024

Council for Estate Agencies industry statistics, figures at 1 January 2026. ERA Millionaire Achievers gala, 2024. PropNex millionaires, 2025. Checked 9 September 2026.

§ 03

What Singapore PropTech sells today.

Data, listings, analytics, and matching buyers to sellers. Each solves a part of the job. None of it runs the team.

What exists

Portals and data
PropertyGuru, 99.co and the agency owned RealAgent. Listings, leads, valuations, transaction data, marketing.
Agency apps
CRM, calculators and AI reports bundled by the big agencies, built for the average of ten thousand agents.
Chat bots
S$20 to 150 a month WhatsApp assistants that answer an enquiry and book a viewing. None runs the week.

What is missing, and why it can be built now

One system for the team

One system that runs a real estate team end to end: the lead, the campaign, the calculation, the document, the schedule and the record. Built around how a working team runs, not the average agent.

Why now

AI can read what a client sends, draft the document and follow a chat. Software built for one market's published rules is now affordable to build and to buy.

§ 04

What agents pay today.

Agents pay for their own tools and their own help. The published figures say how much.

Where the money and the hours go

Portals
PropertyGuru's paying agents in Singapore averaged S$1,464 a quarter in 2024, about S$490 a month. Its cheapest package is S$163 a month. Agents pay for tools with their own money.
Assistants
A personal assistant is a secretary's salary plus employer CPF, and the median secretary earns S$4,480 a month. CEA's guidance keeps an assistant to admin and scheduling. The estate agency work stays with the salesperson.
Their own time
Most of the week in the team kaysera studied is routine work, not clients. The agency apps they reach for are built for the average agent, not for them.

PropertyGuru second quarter 2024 results, and its package update of 1 October 2025. Ministry of Manpower Occupational Wages, June 2025. CEA guidance on salespersons engaging personal assistants. Checked 9 September 2026.

§ 05

Where kaysera is going.

One agent, then the team, the division, the agency. Then the industry. The first step is live. The next is what the software already covers, not a rollout that has been agreed.

  1. 01

    One agent live

    One property agent's own brand runs its public calculators and its client decks on kaysera, live at redemption.sg.

  2. 02

    The agency next

    Nothing about ABSD or TDSR changes from one desk to the next, so what is built for one desk serves every agent on a team, every team in a division, and every division in an agency.

  3. 03

    The industry then

    36,816 salespersons on one set of rules. What serves one agency serves the next.

§ 06

Where things stand

Stated plainly, because an early company pretending otherwise is easy to see through.

Live
The kaysera Portal, behind one sign in at portal.kaysera.io: the apps for an agency's leads, its campaigns and its team. A regulatory engine and fifteen public calculators for REDEMPTION, with a planning tool that produces the client report and the slide deck from the same computation, in production at redemption.sg. Seven of the calculators under a second name at jnainvestments.sg.
Next
Project Ash, the assistants in the client group chats, which joins the kaysera Portal. And KopitiamOS, the rent roll for a coffeeshop operator, kaysera's product outside agency software. Both drawn on this site rather than photographed, because neither is live.
Built for
Agencies whose agents sell on the analysis rather than the listing, where a wrong figure in front of a client is a real problem rather than an embarrassment.

§ 07

Request access.

Write with your agency's name and how your leads arrive today, and we will walk you through the kaysera Portal.

Request access

Web
kaysera.io
Email
hello@kaysera.io
Entity
Kaysera LLP · Singapore